There are certain industries that just take off within a few years of their inception. The smoothie industry definitely belongs in that category. It is quite amazing to see how we have smoothie shops in almost every corner of major cities around the world. It was something that we may not have imagined in the past, but now it is a part of our life. But why are smoothies so popular? And does it still make sense for new companies to enter into this market?
Popularity of Smoothies
Answering why smoothies are popular is not so complicated. They are the right balance between easy to consume on the go, tasty, fresh and “healthy.” A lot of people have the idea that if they are consuming 500 calories from a smoothie, it is better than having some type of dessert or fast food. And while that is not the whole story surrounding the health effects of smoothies, it is the perception that most people hold. And it is why so many will turn to a smoothie shop when they want to satisfy their sweet tooth but do not want to be unhealthy.
Entering the Smoothie Market
The fact is that entering this market is not hard. Apart from renting space and having some good recipes, all that is required is industrial blending machines. It is one of those things that anyone can do if they have a good sense of running a business. It is why so many can even sell smoothies from food trucks. It does not take much to set up a station where you are adding ingredients into a blender and making fresh smoothies.
Will the Trend Last?
The question that new entrants may want to ask is whether this is a trend that is going to last. Will people still love smoothies in ten years? Fifteen?